Target Readers Academy

The proven step-by-step system that reveals how you can identify the perfect readers for your books, and turn them into buyers!

Finally get clear on who your ideal reader is and how to reach them in just 6 weeks, so you can stop feeling invisible and frustrated with book marketing and start making consistent book sales

By the end of this program, you will have:

  • Mapped out what you and your books have to offer readers, and how to share that in a compelling way that sets you apart from the competition.
  • Created your target reader avatar - the detailed picture of your ideal reader, which will make future marketing and publishing decisions easy.
  • Discovered where to find your ideal readers online and offline and how to reach them with your marketing, so you can spend less energy shouting into the wind and less money on poor-performing ads.
  • Leveraged a shared readership to reach new readers and let them know you exist - the underused shortcut that takes the trial and error out of book marketing.
  • Chosen the best tools and tactics to use to reach your target readers - no more being everywhere and trying (and failing) to keep up with All.The.Things.
  • Crafted a plan for what to do with readers once you have found them, so they become not just book buyers, but your personal cheer squad, loyally buying ALL your books and recommending them to others.
  • Implemented an ongoing research process, so you can continue getting to know your readers and refine your strategies for finding new ones.
  • Most importantly, you’ll have total clarity around WHO you want to attract to your books and HOW to talk to them.

But above all else, Target Readers Academy will take the guesswork, overwhelm, and frustration out of marketing your books once and for all.

Alan Hesse


I joined Target Readers Academy because I recognized that the one missing piece in my strategy to promote and market my books was that I wasn’t reaching the right people. My book wasn’t showing up in the right places. Thanks to the course, I now have a systematic method, a blueprint, with which to discover who my readers - and buyers - are. The process is ongoing, but just a couple of weeks after taking the course I am already able to focus my marketing efforts a lot more effectively than before.

Alan Hesse Author of The Adventures of Captain Polo

When the doors open to Target Readers Academy, you'll be the first to know!

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