Target Readers Academy

The proven step-by-step system that reveals how you can identify your ideal readers, so you can sell more books!

Finally get clear on who your ideal reader is, so you can stop feeling invisible and frustrated with book marketing and start making consistent book sales

Be awesome

Despite social media, blogging, advertising and chasing reviews, do you find obscurity is still a problem? 

After working 1:1 with dozens of authors to help them define their target readers, I’ve developed a streamlined proven process that works for authors who:

  • Feel constantly pulled between writing and marketing
  • Feel resentful when writing time is given up for marketing
  • Are fed up paying for ads and promos that don’t give a return
  • Are frustrated that marketing is a time suck that rarely generates the results
  • Wish book marketing could just feel ‘easy’
  • Are READY to get their books into the hands of more readers!

The result is...

The easy-to-follow framework that gives you a crystal clear, *can’t fail* roadmap for predictably identifying, getting in front of and selling books to your ideal readers.

Imagine how different things will be when you can effectively market your books in a way that takes less time, less money and doesn't feel overwhelming, because you know exactly who you're trying to reach, where to find them, and how to talk to them about your books.

How incredible will it feel to know your words are finally making a real impact on readers?

By the end of this program, you will have:

  • Mapped out what you and your books have to offer readers, and how to share that in a compelling way that sets you apart from the competition.
  • Created your target reader avatar - the detailed picture of your ideal reader, which will make future marketing and publishing decisions easy.
  • Identified a shared readership, so you can reach new readers and let them know you exist - the underused shortcut that takes the trial and error out of book marketing.
  • Discovered where to find your readers hanging out, so you can make a plan to get in front of them.
  • Most importantly, you’ll have total clarity around WHO you want to attract to your books and HOW to talk to them.

Belinda has created a course that arranges assignments into time-manageable segments that I found educational, enlightening and fun. The most rewarding experience from her approach to targeting readers has been making connections to actual readers who have become followers and friends. Belinda's program offered a paradigm shift for me; no longer do I look for book buyers, but for readers who are "my people", those who will potentially be readers of my future works as well.

Judalon de Bornay, Author of great crossing

best value

Single payment of:



  • Lifetime Access
  • Access to All Modules
more flexible

Two monthly payments of:



  • Lifetime Access
  • Access to All Modules

Here’s what they say...

Alan Hesse

Alan Hesse

Author of The Adventures of Captain Polo

I now have a systematic method, a blueprint

I joined Target Readers Academy because I recognized that the one missing piece in my strategy to promote and market my books was that I wasn’t reaching the right people. My book wasn’t showing up in the right places. Thanks to the course, I now have a systematic method, a blueprint, with which to discover who my readers - and buyers - are. The process is ongoing, but just a couple of weeks after taking the course I am already able to focus my marketing efforts a lot more effectively than before.

Terry Maluk

Author of Rx for RNs

I am thankful to have found this course!

I definitely recommend this course to other authors because of the firm foundation it provides for growing and nurturing a target reader audience. I am thankful to have found this course!

Select Dynamic field

Elis Angelico

Author of Passion, Conflict and Betrayal

This course is so well thought out

This course transforms the desire/despair to sell books into a meaningful endeavor to connect with people who want to read what you create (they just don’t know you’re out there). It’s not exploitative or greedy or social media obsessed. This course is so well thought out and will help you not only get your book into the “right” hands but will also really help you clarify what and why you write and that’s a beautiful thing.

Here’s how it all breaks down:

Target Readers Academy will teach you a 3-step proven process that you can implement in just a few weeks (but that will make a positive difference to the rest of your author career!)


Module 1: You & Your Book

We’ll kick things off nice and easy by starting with what you know - your book!

This is where you’ll create a bulletproof foundation for growing your readership with total confidence.

Remember, the main reason you get overwhelmed with all the book marketing tactics out there is because they aren’t rooted in a SOLID foundation and strategic framework that guarantees a visible and consistent payoff.

By the time you’re finished with Module 1, you’ll have a clear understanding of what you have to offer as an author, and what makes your books special, so you can focus on attracting your most loyal, genuinely interested readers.


Module 2: Reader Research

In Module 1 you thought about what you had to offer and who might be attracted to that. Now, it’s time to look beyond your own books and think about what your potential readers are reading now.

This is the shortcut to finding die-hard fans. I’m talking about LEVERAGE!

By looking at your book’s genre and its typical readers, as well as identifying your comps, you’ll step a long way towards defining your ideal readers. Plus, you’ll know where to start looking for them online.

Why reinvent the wheel when readers are already out there devouring books similar to yours? As you consider why they are attracted to those books and what it is they love about your genre, you’ll flesh out what you know about your own readers.


Module 3: Create Your Target Reader Avatar

Before you can attract your target reader, you need to be crystal clear on who it is that you’re trying to reach. That’s where your Target Reader Avatar comes in. This is the detailed description of the perfect reader for your book.

When you have one person in mind as you write your Amazon description, post on social media or draft an author newsletter, you’ll feel more confident about what to say. You’ll know exactly what your reader needs to hear in order to click buy, which will save you time, energy and $$.

Drawing on all the research you have done in modules 1 and 2, you’ll define your Target Reader Avatar using psychographic and demographic information.

With your TRA firmly in mind, every book marketing and publishing decision will become easier. All you have to ask yourself is, “What would John want?”, or “What would Jane prefer?”

You’ll walk away with total clarity around WHO your ideal reader is, HOW to talk to them, and WHERE to find them.

When you enroll today, you’ll get:

The proven Target Readers Academy step-by-step program

(A $197 Value)

  • Craft a detailed and accurate picture of your perfect target reader
    Get inside your readers’ heads using a complete 3-step proven process. Everyone tells you to start with your reader, now you’re finally going to have the framework you need to define WHO your ideal reader is, HOW to talk to them, and WHERE to find them.
  • Define what you have to offer and how to package it for your target readers
    Get crystal clear on what makes your books special and why they are perfect for your target readers, so you can take the ickyness out of selling and focus instead on exactly what your readers need to hear.
  • Create a bulletproof foundation for growing your readership with total confidence
    You will finally know where to focus your time, energy and budget to make the greatest impact because you know where your readers are hanging out and how to communicate with them. With your new-found clarity, you’ll feel motivated to get into consistent action and make more time for marketing that works.

When you join Target Readers Academy, we’ll roll up our sleeves and implement one step at a time. We do this to protect your time, attention and focus, while sparing you the intense overwhelm that stops most authors in their tracks.

Just think - in a few weeks from now, you'll know who your ideal readers are. You'll know how they think and feel, where you can find them hanging out - so you can get in front of them - and how to talk to them about your book(s) - so they'll be more likely to buy. You'll be able to move forward with clarity and confidence, and put aside your fears and doubts, knowing you're on the right path to growing a loyal readership that will support your author career long-term.


Plus These Bonuses To Help You Generate Unstoppable Momentum (And Keep It Up!)

Bonus 1
The Smart Authors Guide To Getting Publicity

A $27 Value

Smart Authors Guide to Getting Publicity

Do you wish you could get more exposure and let more of your ideal readers know your book exists, without having to spend $$$ on ads?

This guide includes tips and guidance on how you can secure you own publicity opportunities, how to research the right places to pitch and word-for-word email templates that you can use to secure guest posts and podcast interviews.

Bonus 2
Email List Building In 30 Minutes A Day

A $17 Value

Email list building in 30 mins a day

Learn the secret to attracting your ideal readers to your email list in just 30 minutes a day. This bonus guide includes 10 daily list building strategies with templates and tutorials.

Use these time-effective list building strategies and increase your book sales — it really is that easy!

When you add it all up, that's a total value of $241.

But because I'm super excited to welcome you into Target Readers Academy, I'm giving you the opportunity to enroll TODAY at the special price of just...

best value

Single payment of:



  • Lifetime Access
  • Access to All Modules
more flexible

Two monthly payments of:



  • Lifetime Access
  • Access to All Modules


It’s no secret I love working with authors to identify and attract their target readers and I stand behind the content in this program 100%. After all, they’re the same strategies I’ve used with my 1:1 clients. That said I have a take-action guarantee. If you try out Target Readers Academy and don’t feel you get value from the lessons, simply email me within 14 days of your original purchase to request a refund.

Frequently Asked Questions

How long will I have access?

You have lifetime access! That means that for as long as I run the program, you will have access to it, including any future updates. All of the content is also downloadable, meaning you can save the lessons to your computer and have access to it whenever, wherever.

Is this course for fiction or non-fiction authors?

When I set about creating Target Readers Academy I specifically had fiction authors in mind. That's because typically these authors struggle more with identifying and finding their target readers. Non-fiction is often written with a specific audience in mind, which gives an advantage when it comes to marketing.

That said, the strategies that I teach work for fiction AND non-fiction authors, and the program will be beneficial for any author who wants to dig deeper into what their book offers and how to reach target readers.

I’ve already invested in other programs that didn’t work for me, why should this one be any different?

There are some awesome online courses out there for authors, but sometimes the problem is the wrong course at the wrong time.

Learning things that you’re not quite ready for can lead to more confusion or overwhelm.

Target Readers Academy is about starting at the very beginning and establishing a firm foundation on which to build.

That’s not to say it’s only for ‘beginners’. It’s for anyone who has not yet found their book marketing groove.

With the foundation in place - who you’re marketing to - you may find you can go back to your other programs and make better use of them.

Who is Target Readers Academy for?

Yet-to-publish authors who want to get a head start on their marketing before launching their first book.

New authors who are just beginning to figure out how to connect with readers and market their books.

Authors who have published several books but not seen the exposure or sales they hoped for.

Any author feeling overwhelmed or frustrated by book marketing and looking for a simpler approach.

Who is Target Readers Academy not for?

This program is not for you if you're not willing to take action on what you learn or are looking for the mythical ‘silver bullet’.

Authors who want someone to do all of their marketing for them.

Any author who has no interest in learning how to grow an engaged readership.

If you already have your target reader dialled in - you know exactly who your book is for - this program may not be a great fit for you. If you're looking for the next step, check out my Smart Author 10-Day Publicity Challenge instead, or work with me privately.

Will this work for me?

Yes, if you put in the work :) I believe there is a target readership for every book, but finding it can be more challenging for some. There is no magic wand, but the program includes exercises that build on each other to help you identify your readers. If you fully commit to each of these exercises, you will see results.

best value

Single payment of:



  • Lifetime Access
  • Access to All Modules
more flexible

Two monthly payments of:



  • Lifetime Access
  • Access to All Modules

After several frustrating months of social media posts and ads that sold some books but never added to my email subscriber list, I knew I had to do something different. But I just couldn’t figure out how to identify and find my readership. That’s when I joined Target Readers Academy. I completed the research assignments and as a result I now have a solid description of my reader. I also created a reader magnet which introduces my Star O’Brien character to new email subscribers. As a result of these efforts, I’ve begun adding subscribers to my list. Also, although I write fiction, I pitched a non-fiction guest post to a blogger who owns an award-winning website. My pitch was accepted! I saw additional sign-ups to my list after that guest post. I would never have had the confidence or knowledge to do all this without the Target Readers Academy course.

Martha geaney, Author of Death on Clare Island: A Star O'Brien Mystery

I cannot wait to guide you…

I have experienced first-hand the joy of connecting with my audience, and I have been proud to support my clients do the same. Now, I want to support you.

If everything you have invested in book marketing so far - the time, the energy, the money and the effort - has not paid off, you owe it to yourself to at least take a risk-free plunge to see what difference it would make to start with a firmer foundation.

More than anything else, I want to share that with you today. That the problem with the book marketing you are doing is not necessarily the tools or tactics you’re using, it’s that you are set up to fail from the start if you don’t know who you’re trying to reach - if you don’t know who your target readers are - or how to get in front of them and speak to them in a way that grabs their attention.

This is the first lesson in every business training program out there - Know Your Customer…

...but it’s the step I see authors miss again and again.

Should you choose to accept my invitation, I personally guarantee that this program will completely change the way you approach book marketing, and the way book marketing feels. It IS possible to find joy in it, and make it profitable too.

I look forward to meeting you inside Target Readers Academy.

ALL my best,

Belinda K
best value

Single payment of:



  • Lifetime Access
  • Access to All Modules
more flexible

Two monthly payments of:



  • Lifetime Access
  • Access to All Modules

   |  Privacy policy   |      |   Contact