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Discover easy and cost-free ways to increase your book's visibility and learn how to get better results from your book marketing efforts.
Unleash your book marketing genius
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Do you feel constantly pulled between writing and marketing, never feeling as if you have got the balance right?
Are you frustrated that marketing is a time suck that rarely generates the results you were hoping for?
Are you losing hope that you will ever achieve the success with your book that you imagined?
Does your family question the time and energy you pour into writing?
You know when you’re catching up with a friend and they ask you about your book and you shift uncomfortably in your seat and try to change the subject? Maybe because you haven’t sold more than a handful of copies, maybe because it’s so low on Amazon’s rankings no one knows it exists, or maybe because you haven’t made enough money from it to even cover the cost of your coffee. Either way, you don’t want to admit to your friend that you’re a failed writer, that they were right to tell you all that time you spent writing was a waste and never going to amount to anything more than a self-indulgent hobby.
Well, I work with writers like you to identify exactly what is preventing your success and come up with a plan to fix it.
Imagine if you could find the magic bullet that would skyrocket your book to the top of the charts. Imagine what your life would be like if you could just find a way to make a consistent income from your writing.
Maybe you could reduce your hours, or even quit your job completely.
Maybe your partner could stop working so hard.
Maybe you could say 'yes' to your kids more often.
How incredible would it feel to silence the doubts of your critics and show them that you can actually do what they said you never could?
How different would things be if you could find a way to more effectively market your book that takes less time, money and effort and doesn't feel ovewhelming?
I believe that you can achieve everything you hope for with your writing.
That you control your own success.
That book marketing is not a mystery and you can learn to do it yourself.
Armed with a Certificate in Professional Marketing from the Chartered Institute of Marketing and with six years of digital marketing experience, I’m on a mission to help more writers market their books.
I’m a writer too - a former journalist, magazine editor and freelance content author - but I began my unexpected love affair with marketing as Digital Editor of the bestselling UK genealogy magazine Family Tree.
Just like most writers, I found myself in a marketing role entirely by accident. I never considered a marketing career because when someone said ‘marketing’ I heard ‘pushy, sleazy, cold, hard selling’. But that is not what marketing is. Marketing is about connection and communication, and that is something we writers can do very well.
I’ve discovered that online marketing really matters and can make the difference between a successful product and one that’s invisible. I’m always fascinated to learn how various channels work and what gets results. Where other people are overwhelmed by marketing, I’m fascinated to know how to make it work for me and for my clients.
One of the biggest reasons why authors struggle with marketing is because they focus on pushing their book out to anyone and everyone.
But everyone is not your reader.
I have developed a different approach, which is where we focus on discovering your perfect target reader so that you can be more effective and efficient with your marketing.
I call this the Reader-First Formula and it is the framework that underpins my Smart Author Success Solution 1:1 coaching program.
In this program I teach you key lessons to help you better understand the dos and don'ts of book marketing, while at the same time I work with you to get practical tasks done, such as writing or updating your Amazon sales page.
When you join the Smart Author Success Solution, we’ll roll up our sleeves and implement each of the 7 core steps of the Reader-First Formula to discovering and reaching your perfect target readers, so you can improve your book exposure and begin selling more books as quickly as possible.
We’ll focus on one step per week for the next 6 weeks until we’re done.
You will get 6 live 1-hour 1:1 Zoom calls with me and direct email access to me between calls, plus worksheets and handouts to help you take further action steps on your own.
Knowing your readers is the key to book marketing success. If you try to sell your book to everyone, you won’t end up selling it to anyone. That’s the blunt truth of marketing - you need to know your customer before you do anything else. In this step, you’re going to learn the biggest mistakes most authors make with book marketing and how you can avoid them, so you can sell more books more quickly and with less time spent on marketing ‘busywork’.
You know your book is great, but how do you convince everyone else? We’re going to start by looking objectively at your book - what’s special about it, what sets it apart from the competition? By doing this you will begin to see exactly who your book will appeal to, which is the most crucial step in your marketing. You will learn that you don’t need to ‘convince everyone’, you just need to present it as the perfect title to those you already know will love it. No hard selling required!
When you know who your book appeals to, you can begin to search out these individuals. Together we’ll find out where your readers hang out and how you can reach them, so you can get in front of them to tell them about your book.
Having done a good amount of work on finding out who and where your readers are, it’s time to get very specific. I’m going to show you how to develop an ideal reader avatar that you can keep in mind every time you need to speak to your readers, whether that be in an Amazon description, email newsletter or Tweet. Crafting marketing messages will never have been easier and focusing on your avatar will ensure you are speaking directly to the hearts and minds of those readers you know will want your book.
Now we’re really getting to know your readers, we can plan your marketing. If you’ve been wandering aimlessly until now, not knowing what to focus on, we’re going to fix that here. By the end of this step you will know the best way to reach your perfect target readers, which promotions will work and which won’t and how to address any concerns readers may have about buying your book. You will save time by developing a strategy to reach readers and you’ll save money, as you’ll no longer need to sink it into disappointing advertising and promotions. Instead, you can relax and spend more time writing.
It’s finally time to explore marketing tactics. This is where most authors jump in and immediately start to drown. But all the work you have put in so far means you will know how to swim like a pro. In this step, you will choose the right marketing tools for you and learn how to use them effectively. Plus, you will understand how each tool will impact on your author business, so you can improve both your book exposure and your sales without spending all day online.
In this final step, you will learn how to measure what is working and what isn’t and discover three advanced strategies you can use to get to know your readers even better as your following grows. This will enable you to develop and refine your reader avatar over time, which will ensure your book marketing continues to go from strength to strength.
Yet-to-publish authors who want to start building a platform ahead of the launch of their first book.
New authors who are just beginning to figure out how to market and promote themselves and their books.
Authors who have published several books but not seen the exposure or sales they hoped for.
Any author feeling overwhelmed by book marketing.
This program is for you if you've watched free webinars, read books by the experts or taken online courses but things just aren't falling into place. You know something fundamental is missing.
This program is not for you if you're not willing to take action on what you learn.
Authors who want someone to do all of their marketing for them.
Any author who has no interest in learning who their readers are.
Press the button and together we'll figure out if the Smart Author Success Solution is right for you.
The investment for this 1:1 program is just $697 and there are limited spots available.
Once you click 'Buy now' you will be able to pay via PayPal. Once you have made your payment, I will be in touch within 24 hours to confirm your booking and to arrange your coaching calls.
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Realizing that I have an ideal reader that I need to be speaking to directly in my marketing was a real revelation
The Smart Author Success Solution was so effective in helping me to distil my book marketing strategy. Before the coaching, marketing was an overwhelming activity that I threw a lot of time and money at, with not much return. The Smart Author Success Solution taught me key marketing concepts that have made all the difference in feeling effective. Realizing that I have an ideal reader that I need to be speaking to directly in my marketing was a real revelation. I now have a clear vision and plan for how to have an authentic online presence. Belinda is wonderful to work with, very clear and knowledgeable, she always has such helpful, friendly, and actionable answers to my questions. I highly recommend the Smart Author Success Solution for turning authors and their books into successful businesses.
I have created a professional website, gained hundreds of readers and I am running my own Facebook group
Online courses are good, but they don’t beat one-to-one coaching from a professional in her field who knows the market well and assesses your author business individually and then tailors support and recommendations specific to you.
Working with Belinda not only gave me lots of knowledge and insights, but confidence of what I needed to do to take my author career to the next level.
Whilst working on the fundamental concept of identifying my readers I found it fascinating, and now have a great understanding of my reader type.
Since finishing my six weeks with Belinda, I have created a professional website, gained hundreds of readers and I am running my own Facebook group. I now have a small but growing team of ARC readers, who are really becoming fast friends, I’m getting more reviews and I feel more professional and confident as an authorprenuer.
Belinda’s method was tailored to my needs and ability, which reflects her respect for her customers as individuals
I found Belinda via a podcast and am ever so thankful. Self-marketing and reader/customer research is not inherent to every writer/author. Realizing this applied to me, I made the very good decision to hire Belinda to coach me in the right direction. The Smart Author Success Solution provided a logical approach, complete with questions and exercises designed to allow me to learn at my speed. Belinda’s method was tailored to my needs and ability, which reflects her respect for her customers as individuals.
Work with me 1:1 to discover how to reach your perfect target reader in 6 weeks or less, so you can focus your book marketing effectively, achieve greater exposure and ultimately sell more books, with less time, money and effort and without experiencing overwhelm.
The Smart Author Success Solution is a 6-week 1:1 coaching program, where you will not only learn about book marketing, but how to identify and reach your perfect target reader.
You will get 6 live 1-hour 1:1 Zoom calls with me. Every session is intimate and tailored to you, and you’ll get to keep a recording of each call for you to refer back to. You will also have direct email access to me between calls. Plus I will provide you with worksheets and handouts to help you take further action steps on your own.