Here's your round-up of some of the best self-publishing and book marketing posts I've found for indie authors this month. Enjoy!
If you only read one thing, make it this!
You may think that I, as a book marketing coach, don’t worry too much about book quality, that a good marketing campaign is all that’s needed to shift books. That is absolutely not the case. My goal is to help writers who have put in the work, invested in learning about their craft and producing a quality product, to see the success they deserve. So this month my top read for you is Debbie Young’s post on exactly this topic. Good marketing starts with a good book!
Best of the rest
Cassandra Dee and Mosaic Book Stuffing | David Gaughran
Despite good marketing starting with good books, there will always be those who try to take a shortcut. And unfortunately for those of us who believe in playing by the rules, those shortcut-takers often appear to get away with it. Thankfully, David Gaughran is on a mission to expose the truth.
Amazon’s Disappearing Reviews: The Surprising Reason Why Book Reviews are Getting Pulled (and how to fix it) | Author Marketing Experts
Along with book stuffing, Amazon reviews have also been getting a good deal of attention recently, with reviews disappearing and reappearing seemingly without good reason. In this post, Penny provides some concrete information to work with.
Selling Out: Going Wide or Going Exclusive to Amazon | The Book Designer
Ah, the debate continues, to be wide or exclusive, that is the question (I'm pretty sure that's how the quote goes...?). This discussion never goes away, probably because there will never be one right answer for everyone. But if you're struggling to know what to do for the best, there are some solid arguments made for going wide in this post by David Kudler. Just remember that you are not David Kudler, therefore what is best for him may not necessarily be best for you.
Facebook Ads Vs AMS Ads With Jonny Andrews | Kindlepreneur
Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you.
What is a Book Blog Tour and Why Should You Consider Doing One? | Write Publish Sell
Have you been thinking about running a book blog tour for your next release? A blog tour can be a great way to get some free exposure for your book, except if you pay for someone to organise it for you, you lose the benefit of it being free. But it's totally something you can do yourself and this post by Alexa Bigwarfe will show you exactly how.
Strategy And Business Plans For Authors With Johanna Rothman | The Creative Penn
Sometimes we get so bogged down in the minutiae of the writer's life, that we forget to look where we're going. In this podcast episode, Joanna Penn encourages you to take a step back as we hit the mid-year and review your strategy and plan for your author life.
The headline for this post says it all. I'm sure that no one reading this blog would knowingly set out to be disrespectful of book bloggers or reviewers, but sometimes it can be easy to do when you are desperate to promote the book you have worked so hard on and you're beginning to feel invisible. Always treat others as you wish to be treated and read this post just to be sure you're not making any inadvertent mistakes.