Lesson 1: Introducing your Target Reader Avatar

Case study

Lesson 2: Demographics and psychographics

Lesson 3: Empathy mapping

Lesson 4: Create your target reader avatar

Lesson 1: Your author website

Lesson 2: Set up your email list

Lesson 3: Optimize your social media

Bonus: 12 Awesome Reader Magnet Ideas

By offering an incentive to your target readers, they are more likely to join your email list. Done right, you can also wow them with an awesome first impression. But despite what you may have heard, you don't need to give away a book! Discover 12 alternative ideas for attracting your target readers to your email list, even if you write fiction, so you can sell all your books for real $$!

Bonus: Welcome Email Sequence Swipe Files

Welcoming new readers to your email list the right way is incredibly important - you want to let them know they’re in the right place and get them engaging with you so they feel a part of your community. But knowing what to include in your emails can be a headache, so I’ve done the heavy lifting for you. This swipe file includes an outline for all the emails you need in your welcome sequence - there's one for fiction authors and one for non-fiction authors. All you need to do is fill in the blanks, tweak them to suit your style, and upload them to your email service provider. Job done!

Bonus: Email list building in 30 minutes a day

Learn the secret to attracting your ideal readers in just 30 minutes a day. This bonus guide includes 10 daily list building strategies with templates and tutorials. Use these time-effective list building strategies and increase your book sales — it really is that easy!

Lesson 1: What is the best way to reach your target reader?

Lesson 2: Where are your readers hanging out?

Lesson 3: Get in front of your target readers with outreach

Lesson 4: Get in front of your target readers with ads and promos

Lesson 5: Get in front of your target readers through collaboration

Lesson 6: Leveraging your network – asking for blurbs & reviews

Create your own original content

Nurture your email list

Nurture your social media

Bonus: 30 Days of Social Media Prompts

When it comes time to connect with your readers, one of the first places you’ll do it is on social media. While I don’t recommend social media for selling books, it is a great place to find and nurture your readers, while also attracting them to your email list (where you can start to sell your books). I know how much of a time suck social can be, and not least because it can take us introverted writer types literally HOURS to craft a single post (and then most likely delete it…). I want to make the process a little less painful, and a whole lot more effective than always posting about your book. So in 30 Days of Social Media Prompts you'll get a whole month of prompts that can be adapted to your preferred social channel (Instagram, Twitter or Facebook), including prompts for image posts AND captions.

Lesson 1: Optimize your Amazon listing

Lesson 2: Craft your sales emails

Lesson 3: How to set up a pre-order giveaway

Lesson 4: Boost sales with book promotions

Lesson 1: Your action plan

Lesson 2: Your marketing schedule

Celebration!