Day 1: What is publicity?

Welcome to Day 1 of the 10-Day Smart Author Publicity Challenge!Today is an easy introductory day to settle you in and let you know what to expect, but there is some work to do as well ;)

Day 2: Who are you trying to reach?

Today we're thinking about who you want to reach with your publicity. This is really important because you will struggle to identify the right media outlets to pitch if you don't have a target audience in mind.

Day 3: How to find the right blogs and podcasts

Today we're going to be looking at how to find those blogs and podcasts that will be a perfect fit for you.With your target reader in mind from yesterday, you can now look to see where they may be hanging out online.

Day 4: Your expert topics

Today we're thinking about your expert topics - the broad subjects you feel confident talking or writing about, which you have a passion for and some level of knowledge.Knowing your expert topics will help you narrow down the outlets you'd like to pitch and allow you to build a brand around them.

Day 5: Your story ideas

Following on from yesterday's work on expert topics, today we're going to narrow these down further to story ideas.These are the specific ideas that you might pitch a blog or podcast that solve one particular problem or teach one particular thing.

Day 6: Handling fears around visibility

Today's lesson is going to tackle any worries you have around getting visible and facing possible rejection, to make sure you feel ready and equipped to move forward.

Day 7: Your media bio

Today we are talking about media bios!Your media bio is an asset you will include with your pitches to introduce who you are and what you do.It should sell you to the media outlet you're pitching and include a number of credibility points.

Day 8: Crafting the perfect pitch

It is finally time to pitch your first guest post or podcast interview!In today's lesson, I explain exactly how to do it.

Day 9: Promoting your media exposure

In today's video we'll explore some of the ways you can do promote your guest blog or podcast interview, which will be good for you and please the blog or podcast host.

Day 10: Leveraging media opportunities

In this final video lesson, we're going to be thinking about ways you can leverage your media opportunities - to move those readers or listeners that find you on a blog or podcast to your mailing list, where you can nurture them and in time sell them your book(s) and ask for their support with future book launches. 

Day 11: Surprise 😉