Go From Best-Kept Secret

To Best-Selling Author

Grow your readership and sell more books with less stress

Apply Now

You know you should be selling more books. But you're not, and you just can't pinpoint why...

You’re a good writer. You’ve got some 5 star reviews to prove it and maybe even an award nomination or two. You’ve spent years studying your craft and investing in your books to make them the best they can be

So why is selling your books so damn difficult?

Plenty of authors tell me that selling books is not about the money, but that sales definitely matter.
  • Sales mean your work is being read and enjoyed!
  • Sales validate all the time, effort and heart that you invested in your book.
  • Sales mean that you can keep doing this thing that you love - writing!
  • Sales mean that those around you - friends, family, colleagues - start to take your writing seriously.
  • Sales mean that you can start to take yourself seriously, and maybe even quit your day job… 😃

Does this sound familiar?

You’ve bought various book marketing courses and maybe some promotion services, only to find they don’t help you sell more books. Perhaps it was the wrong course at the wrong time, or maybe you didn't implement the training in exactly the right way...


You've read a ton of books and watched hours of masterclasses searching for that elusive golden nugget of marketing inspiration...

You've tried building an email list, author website, social media presence and paid for ads, only to find you haven't reaped the promised rewards...


It's NOT that you haven't put a heap of effort (and $$$) into trying to figure out this book marketing thing.


But you’re STILL overwhelmed with all the things you need to be doing and you're close to throwing your hands in the air and declaring it all a massive waste of time.

If book marketing feels tedious,
time-consuming, soul-crushing and
headache-inducing, you need to know there's an easier way...

Before we started working together, one of my clients actually used that laundry list of hell to describe how she felt about book marketing.

And the more time, money and energy she invested in marketing, the worse things seemed to become.

If you're feeling this way too it breaks my heart because it really doesn't need to be like this!

Are you ready to stop...

  • Juggling marketing with writing, a day job and family commitments?
  • Feeling afraid of coming across as pushy or salesy?
  • Being confused by #AllTheThings everyone says you need to do to be successful?
  • Feeling fed up with no one taking your writing seriously because it’s not yet making you any money?
  • Losing hope that you will ever achieve the success with your writing that you imagined?

Imagine how different things would be if you had a steady stream of readers buying your books and eagerly awaiting the next one

  • Imagine having a marketing system that fits in with your life, aligns with your values and feels totally doable. And that best of all, helps you to sell more books.
  • Imagine knowing that when you launch a new book you have a plan in place to effectively let readers know it exists, that you can promote your book without selling your soul or being overwhelmed by costly or time-consuming tools and tactics.
  • Imagine readers emailing you to ask you when your next book will be available.
  • Imagine having a community of fans ready and willing to help you promote your books.
  • Imagine having the freedom to work on new writing projects or keep up with your other commitments because your marketing efforts aren’t stealing your time or zapping your energy.
  • Imagine your book sales supplementing your income, or being able to finally quit your day job!
  • Imagine talking to friends and family with pride about your latest book (that is selling like hot cakes!).
  • Imagine being able to silence the doubts of family and friends as you step into being the successful writer you always dreamed of becoming.

I know what you're thinking...

This all sounds great, probably too good to be true in fact... So how much more time and money are you expecting me to pour into marketing my book?


Here's the thing. It's not about investing more time or taking on more tools, tactics or platforms. I know, I know, that probably goes against what everyone else is saying. You’re not wrong to feel tired and frustrated with figuring out ALL the pieces. The book marketing space is set-up to make anyone’s head spin .

It has you believing that you need to be everywhere, doing ads, even doing silly dances on the internet to give your book and author brand a fighting chance of success. (If TikTok's your thing, kudos to you. I'll be over in the corner with a few other mildly mortified introverts.)


But when you're doing a little of everything, your efforts are unlikely to pay off.


When I speak to authors, they either blame themselves - "I just can't make it work for me like it does for everyone else!" - or they blame the tools - "Facebook lies. It said it could reach X million people but it just took my money and nothing happened!"


These authors are wrong on both counts. It's not them being ineffective, and it's not the platform not performing as promised.


The truth is, if you're only dabbling and not committing to a plan of action, or if you're using the wrong tool at the wrong time, it won't work how you want it to. It doesn't matter how much time, money or energy you throw at it.


Instead, you need to take a step back, make a plan and see it through. When you have a simple, repeatable system in place, you can spend LESS time marketing, and get BETTER results. In other words, sell more books with less effort and less stress.


Yes, it really IS possible to see success as an author, if you take the right steps in the right order, and I'm ready to show you how.

Hi, I'm Belinda

I’m a Book Marketing Coach and Author Publicity Expert. I help authors of all kinds launch and market their books with impact, so they can grow a thriving community of engaged readers, sell more books and make the difference in the world they care about making.

My specialty is making powerful marketing strategies simple and relatable so that authors like you can build a readership that’s passionate about what you do.


Whether you write fiction or non-fiction, are self-publishing or have a trade deal, I want to show you how you can find your readers, sell more books, and be successful with your writing, whatever 'successful' looks like to you.

Belinda Griffin

WOW! I feel like I went from “a girl who publishes books and no one knows” to a real author with a whole platform that I’m empowered to continue to grow! I HIGHLY recommend working with Belinda!

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Sarah Woodard Award-Winning Children's Author

introducing

Book Sales Accelerator Logo

If you’re more than ready to start selling books to people you don’t know and start living as a *real author* whose books are bought, read and loved, then my 1:1 coaching and implementation program Book Sales Accelerator is for you!

Discover a book marketing system that puts an end to time-consuming scattergun tactics and you in control of your book sales, so you can finally go from that best-kept secret to best-selling author.

Apply Now

Here’s What You’ll Get When We Work Together

In my 6-month 1:1 book marketing coaching and implementation program, Book Sales Accelerator, I'll help you create a book marketing system that puts an end to time-consuming, headache-inducing trial and error and allows you to grow your readership and sell more books - steadily, consistently, and without overwhelm.

But during our 6 months together you’ll do much more than create the system, you will implement it too, with my support every step of the way!

Discover your ideal reader

Learn who your ideal readers are and where to find them, so you can finally start reaching them with your marketing, and turning them into fans of your books.

Meaning no more exhausting and disappointing spray and pray marketing tactics needed!

Author Platform Basics

Set up the infrastructure - your website, email and social media presence - that will allow you to grow an audience of loyal fans who love your work and support what you do.

Meaning easier book sales, more positive reviews, and reaching more readers as a result of social sharing from your fans. You’ll finally be able to silence any doubts from friends, family and your inner critic as your readers tell you how much they love your work!

Get in front of readers

You can't sell your book if no one knows about it. We’ll find a reliable way to get you in front of your ideal readers, let them know you exist and invite them into your world. I will introduce you to some of the most effective ways of connecting with readers through outreach, and support you as you implement what you learn.

Meaning you can stop wasting time and energy on marketing activities that give no return. Instead, you’ll have total confidence in what you need to do to get your books into readers’ hands.

Nurture readers

Discover the content you should be creating and for which platforms, so you can engage and nurture your ideal readers between book launches without trying to be everywhere.

Meaning you’re spending as little time as possible creating blog posts and social media content for the maximum return. Unless you enjoy hanging out on every social media platform for hours, catching up with comments when you should be writing your next book?

Sell Your Books

Are you worried about coming across as 'salesy'? I'll show you how you can take the ickiness out of marketing and earn the right to sell, so you can sell more books with less effort. Plus, we’ll position your book as a must-read, not one of the many thousands of forgotten titles languishing at the bottom of Amazon’s vaults

Meaning your book becomes more visible and sales become inevitable!

Wondering whether Book Sales Accelerator is right for YOU? Here's what my clients have to say...

Sam Hippensteel

Crow City, Book 1 of the Black Arc Series

A map that finally connects all the dots

Belinda is a phenomenal coach for authors! Belinda provided a solid framework for finding my target audience and connecting with my ideal readers. She took me step by step, from A to Z, expertly showing me how to build a powerful strategy. I had spent years trying to figure it out on my own with little success, but Belinda offers a map that finally connects all the dots.

Dr Julie J Nichols

Pigs When They Straddle The Air

Progress from Unknown to Engaged

I've had a lot of coaches--writing, life, business--and Belinda is one of the best by far. She's utterly approachable and knows how to calm the ruffled author's soul. It feels like she's steadying you across a wobbly bridge over a roaring waterfall--she holds you firmly by the elbow and tells you where to look (not down!) so that you feel quite able to make it safely to the other side. I recommend her highly and with enthusiasm to any writer who's ready to progress from Unknown to Engaged, Invisible to Acknowledged, Unheard Of to Sought After.

Claire L Fishback

You Can, Toucan!

A trusted advisor, a sounding board, a mentor

The best part about working with Belinda was that I had someone else in my life who thought my "baby" was as beautiful as I thought it was. Her cheerleading and validation made a world of difference. Belinda isn't just a coach. She becomes a trusted advisor, a sounding board, a mentor, and most important of all, a friend. And, you know, her English accent is to die for!

Ready to get started?

Apply Now

More READERS Framework

Book Sales Accelerator is underpinned by my signature framework to ensure you get results. We’ll pull it all together to design (and implement) a marketing system that works for you, your readers and your books. No one-size-fits-none plans in sight!

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Reader Avatar

Imagine knowing exactly who would love your book and how to reach them with your marketing. This is the foundational step - if you don’t know who you’re trying to reach with your marketing, nothing else matters. With your ideal reader in mind you can ditch the scattergun marketing approach and save your sanity, as you no longer need to be everywhere, doing All.The.Things.

By the end of this step you will have:

  • Learned proven ways to identify your ideal reader
  • Found where your ideal readers are hanging out online and offline
  • Discovered how to get in front of your readers to let them know you and your books exist
E

Email

Everyone tells you that an email list is essential, but how do you attract subscribers, how big does your list really need to be and what should you be emailing - and how often? I’ll show you how to grow a list in a way that feels good to you, and that people are excited to sign up for and less likely to unsubscribe from. Plus, I'll help you devise an email marketing strategy that you can fit into your routine and that actually engages subscribers and leads to more book sales, so you can finally see the value of having a list and enjoy communicating with your subscribers.

By the end of this step you will have:

  • Established your email system (including selecting your email service provider, connecting it to your website, and setting up landing pages and opt-in forms)
  • Created a compelling reader magnet that readers are excited to sign up for
  • Set-up a welcome email sequence that nurtures potential readers from day one
  • Devised a regular broadcast email strategy
A

Ask

I will introduce you to some of the most effective ways of getting in front of readers and connecting with people who can help you grow your audience, without making you feel pushy or salesy. Whether you’re pitching yourself for a guest spot on a podcast, asking for a blurb or review, or reaching out to another author for a newsletter swap, leveraging connections and other people’s audiences can be a great way to grow your own. I’ll teach you how to ask for the right things and in the right way, so you can build long-lasting relationships based on trust and respect.

By the end of this step you will have:

  • Discovered how to research the blogs and podcasts your readers are consuming
  • Chosen blog or podcast interview topics that will appeal to your readers
  • Learned how to craft a blog or podcast pitch that gets a ‘yes!’
  • Identified who can help you with your book marketing, and how to connect with them
D

Deepen

As you start to attract readers and grow your email list, it’s time to deepen and nurture the relationship. You will start to develop a content strategy that will allow your readers and subscribers to get to know, like and trust you, which is especially important when you’re between books. Whether you prefer to blog, podcast or YouTube, or utilize social media, I will help you find the right content platform for you and develop an effective content strategy that feels good and that you can stick to - you don't need to be everywhere, using every tool!

By the end of this step you will have:

  • Chosen your preferred content platform
  • Developed a content marketing plan
  • Discovered how to maximize social media without it taking over your life
E

Engage

You’re growing your readership, now what? Your loyal readers will be there to support your success as an author - providing feedback and ideas, becoming beta readers, supporting your book launches, writing reviews and sharing about your books on social media, but they will probably need encouragement to do these things. I will teach you how to communicate with your community the right way, to encourage engagement and support from day one, so all the effort you put into building your platform pays off.

By the end of this step you will have:

  • Learned what to ask of your readers, as well as when and how to do it
  • Discovered the importance of calls to action, what they look like and where to use them
  • Found a way to nurture a community of loyal readers that supports you as an author
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Review

With your target reader in mind, we will review your online presence - your website, social profiles and Amazon listing - to ensure they attract and appeal to your ideal reader. We’ll also make sure your Amazon listing is conversion-focused, meaning that when people land on your book page, they're more likely to click the buy button. Together we’ll make sure it’s all dialed in, so you can sell more books with less effort.

By the end of this step you will have:

  • Optimized your Amazon listings so your books are more likely to be found and bought
  • Optimized your author website so that it appeals to your ideal readers and works to sell books
  • Established a clear, consistent and recognizable author brand
S

Sell

Having done everything up to this point, your books should already be selling like hot cakes (or cold cakes, all cake is good, right?!). The whole point of growing your reader community is to be able to sell more books, but too often authors forget or are too afraid to ask for the sale. It’s important to know how and when to sell to your readers. They don’t want to be sold to, and you don’t want to come across as pushy. But you know they would love your book and it would be a disservice not to tell them about it. When you know the right way to sell to your audience, it will be a win-win for you AND your readers.

By the end of this step you will have:

  • Learned how and when to send sales emails
  • Discovered how to make use of promotional tools and price discounts to boost sales
  • Established a reliable sales funnel for your books

Here's how it all works

  • 6 months' support, including 2 x 60-minute 1:1 coaching calls per month.
  • You will also have unlimited email access to me between our calls to ask questions or request feedback.
  • Platform: Zoom, live video sessions, from the comfort of your own home.
  • Coaching sessions will be recorded and shared with you privately for you to refer back to.
  • You will be able to book your coaching sessions for a time that's convenient for you via my online calendar.
  • You will receive swipe files, templates and checklists as necessary to support your learning and implementation.

The investment for the sigh-inducing relief of having an expert marketer by your side as you create and implement a marketing system that actually sells books is $3,500.

Apply Now

(Payment plans available)

What else you need to know

This Program is for you if
  • You want more book sales without getting overwhelmed or exhausted
  • You want better results for the effort you’re putting in to promote your books and repeatable strategies you can use again and again
  • You want to build a community of loyal readers who love and support your work
  • You've watched free webinars, read books by the experts or taken online courses, but things just aren't falling into place. You're looking for personalized support and the fastest way to see results
  • You're ready, willing and able to invest in our work together
This program is not for you if
  • If you feel like you can't make time for it. If you truly feel like that, it probably means book marketing isn’t your priority right now. Let's circle back in a year or so.
  • You don't have the money. Our goal will be to improve your book sales and therefore your income, but it will take time. This is an investment in long-term outcomes that won’t pay back (financially) immediately, so if you don’t have the budget for it right now, it would be best to wait.
  • You’re looking for a silver bullet or someone to do everything for you. Working with a coach can be the fastest way to reach your goals, but only if you’re willing (and excited!) to take ownership of the work you need to do.
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Frequently Asked Questions

How much time will this take?

Will this work for me?

Is now the right time?

When will it pay back?

Is this for beginners or advanced authors?

What happens after our work together?

Here's what more happy authors have to say...

Tory Element

Before, During, and After: How the Flare Ended the World (A Post-Apocalyptic Anthology)

A logical approach tailored to my needs

Self-marketing and reader research is not inherent to every author. Realizing this applied to me, I made the very good decision to hire Belinda to coach me in the right direction. Her program provided a logical approach, complete with questions and exercises designed to allow me to learn at my speed. Belinda’s method was tailored to my needs and ability which reflects her respect for her customers as individuals.

Kevin Ground

Horrordise: The Edge of Insanity

In tune with the needs of the independent author

I was a marketing dinosaur. Now I feel much more at ease with the idea of self-promotion - more aware that blowing your own trumpet when you have a good tune to play is absolutely the right thing to do. I now feel empowered to set about the job of promoting myself and my work, and possibly the most important asset, confidence to go ahead and give it a go and not be a shadowy figure hidden deep amongst Amazon’s bottomless ranking system. I highly recommend Belinda as being in tune with the needs of the independent author.

J N Moon

Always Dark Angel series

I feel more professional and confident

Working with Belinda not only gave me lots of knowledge and insights, but confidence in what I needed to do to take my author career to the next level. I have created a professional website, gained hundreds of readers and I am running my own Facebook group. I’m getting more reviews and I feel more professional and confident as an authorpreneur.

I'm ready, are you?

I have experienced first-hand the joy of connecting with my audience through having a simple, repeatable marketing system (which involves minimal social media 😉), and I have been proud to support my clients do the same. Now, I want to support you.

If everything you have invested in book marketing so far - the time, the energy, the money and the effort - has not paid off, you owe it to yourself to see if creating a system that's tailored to you, your books and your life, alongside a marketing professional (that’s me!) is what is needed to finally sell books to strangers.

I can't wait to get started, are you ready?

Belinda K
Belinda K Griffin

Ready to get started?

Apply Now