Hey, writer friend!
Welcome to SmartAuthorsLab – the place where indie authors discover the best ways to improve their book exposure.
Do you call yourself a writer? An author? Do you own your passion?
Or do you shy away when someone asks you what you do?
“I like to write…”
“I do a bit of writing…”
“I’d like to be a writer…”
“I want to be an author…”
STOP! Do you write or don’t you? Yes? Then you ARE a writer! Have you written a book? Yes? Then you ARE an author!
Why do writers mumble about what they do, shuffle awkwardly and stare at the floor when someone asks about their work?
Simple, because no one knows who they are.
When no one knows who you are it can be hard to believe what you do has any value. But of course that’s illogical. Here’s what I think…
That you can achieve everything you hope for with your writing.
That you control your own success.
That waiting for your book to be ‘discovered’
is a desperate waste of your time and talent.
That book marketing is not a mystery
and you can learn to do it yourself.
That if you’re ready to be a writer,
not a *wannabe* or *aspiring* writer,
that you can be the author you always dreamed of being.
And earn a real living from your writing too!
That the only limits to your success
are the limits you impose on yourself.
That if you want to be a *real* author and make real money from your books,
the opportunity is just waiting for you to grab it with both hands.
Sound good? Since you’ve found your way here something tells me you’re ready to own your writing and do something about your book exposure, whether you’ve already published or just preparing for that glorious moment ahead of time (bonus points to you, early bird!).
If that’s you, you’re in the right place.
Hello – my name is Belinda Griffin
I’m a professional content marketer and I’ve worked in marketing for the past 6 years. But I never started out as a marketer – I’m a writer, just like you. And now I’m on a mission to help more writers market their books.
In my day job I use digital marketing strategies to grow our audience and spread the word about our business, but after hours my passions are writing and reading.
I love searching out new books to read, but I soon came to realise that writers don’t always find book marketing easy and many of them actively dislike it.
How many incredible books are left languishing in the darkest depths of Amazon’s bottomless rankings?
Maybe I’m being selfish, but I’d like those great books to be more visible – so I can find and read them!
So that’s the mission at SmartAuthorsLab – to help authors learn about book marketing, build their author platform and make their books more visible, so readers can find them, buy them and read them.
SmartAuthorsLab is for you
If you’re looking for ways to get your book noticed, you’ve come to the right place.
Whether you need help with optimising your Amazon listing, growing your author platform or simply finding the time and enthusiasm for book marketing, SmartAuthorsLab is for you.
SmartAuthorsLab is different to some of the other book marketing sites on the web in that I don’t prescribe a specific formula to follow. Every book and every author is different, so what works for one may not work for another. Instead, inside the Lab we embrace experimentation, to see what works for YOU!
If you’re interested, I specialise in topics like list-building, book launches, your author brand and book promotion.
Before I go, I want to invite you to join my email list community. By signing up (it’s free), you’ll get access to my guide ‘Are you making these 10 book marketing mistakes?’ and be notified when there is something new to check out on my blog.